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Analytics Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more. The goal of marketing analytics as a practice is to use these patterns and findings to optimize future campaigns based on what was successful. Marketing analytics benefits both marketers and consumers. This analysis allows marketers to ac...

Why are digital marketing technologies important?  There’s now such a wide range of applications to help B2B marketers that it can be hard to decide what your team requires. A recent BrightTALK study found that ‘lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation for 61% of respondents’. With that in mind, more marketers are going to rely on digital tools to streamline their marketing efforts.  It’s easy to become overwhelmed by the s...

Marketing Strategy Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. Your marketing strategy affects the way you run your business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that: describes your business and its products and services explains the position and ...

Marketing Objectives Helping you set marketing objectives to provide the right direction to meet your goals Once you have established your strengths and weaknesses and the opportunities and threats available through the marketing audit you can redefine your marketing objectives and how these fit in to your business objectives. Typically, clients marketing objectives include some or all of the following: Increase sales Build brand awareness Grow market share Launch new products or services...