Autoresponders and Email Workflows


Autoresponders and Email Workflows
Have you used any email automation tool for your brand?No, then you are lagging behind every marketer’s race in this field .For any effective communication of your brand’s promotions, you can set up an automated campaign which sends a series of emails. These automated emails can be in the form of lead nurturing emails, promotional emails or behavioral emails.

I will show you two examples of how behavioral drips actually work.

I was looking for flights to Kolkata from Ahmedabad city on MakeMyTrip. However, I was just looking! And hola, after a day’s time, I get this email from them-

It had a “best fare” which was lower than what i had seen last day. Also, it highlighted how I can get full refund at just INR 99. Well, a low-cost fare is surely one great way to bring your customer back to the “buying” page.

Another example is from Creative, a platform that hosts beautiful templates and bundles for designers and non-designers. I occasionally download templates to design on my keynote. Based on my last download, Creative sent me a host of templates I might have missed or are similar to what I usually browse. It shows clearly that my browsing patterns are monitored carefully and so are my download activities.

I was looking for flights to Dallas from Chicago city on agoda. However, I was just looking! And hola, after a day’s time, I get this email from them

It had a “best price” which was lower than what i had seen last day. Also, it highlighted how I can get full refund at just $99. Well, a low-cost fare is surely one great way to bring your customer back to the “buying” page.

Another example is from Stripo.com, a platform that hosts beautiful templates and bundles for designers and non-designers. I occasionally download templates to design on my keynote. Based on my last download, Stripo.com sent me a host of templates I might have missed or are similar to what I usually browse. It shows clearly that my browsing patterns are monitored carefully and so are my download activities.

 
Autoresponders Email
 
In both these cases, the entire workflow is pre-set. Based on my behaviour and current location, Agoda email hit my inbox after a span of just 24 hours. Infact, they followed up with another email after 48 hours from my first activity. Each email was carefully crafted and was definitely automated.

Same with Stripo.com Based on my business website and profile details, they know what kind of templates I will need for my work. Apart from that they have monitored by engagements and behavior. Their contacts are automatically segmented based on these (And more) factors which help them to send regular curated emails that are relevant.

If you want to create a drip email campaign that shows results, you will need to plan out all the if-then conditions. For instance, in Raicampaigns you have the flexible drag and drop email campaign editor. You can set up actions, conditions, and decisional triggers to schedule your email drips. Below is an example of a welcome drip we created for our new customers. If you see closely, we follow up with a text message after 1 day after the new user has opened the welcome email. We have another action scheduled where we reach out to the user in 1 hour’s time.