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Analytics Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more. The goal of marketing analytics as a practice is to use these patterns and findings to optimize future campaigns based on what was successful. Marketing analytics benefits both marketers and consumers. This analysis allows marketers to achi...
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Why are digital marketing technologies important?  There’s now such a wide range of applications to help B2B marketers that it can be hard to decide what your team requires. A recent BrightTALK study found that ‘lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation for 61% of respondents’. With that in mind, more marketers are going to rely on digital tools to streamline their marketing efforts.  It’s easy to become overwhelmed by the sh...
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Marketing Strategy Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. Your marketing strategy affects the way you run your business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that: describes your business and its products and services explains the position and rol...
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Marketing Objectives Helping you set marketing objectives to provide the right direction to meet your goals Once you have established your strengths and weaknesses and the opportunities and threats available through the marketing audit you can redefine your marketing objectives and how these fit in to your business objectives. Typically, clients marketing objectives include some or all of the following: Increase sales Build brand awareness Grow market share Launch new products or services Ta...
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Why Custom Emails? Branded email templates appear 100x more professional to me. I often find if I see a stock templated email from Mailchimp or a similar service I'm a little put-off. It's not that the content is bad but simply that it's not quite what it could be. Is this a big deal? Not at all, but since my own business builds brands, I need to have every public facet covered. MORE OPTIONS Many default templates are limiting. You can add custom imagery, content, and more but sadly your email ...
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What Is Link Building? Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.Why Are Links So Important? To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet. Back in the day, search engines like Yahoo! an...
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SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 90% open rate, and are read within 5 minutes, making it highly effective at reaching recipients quickly. Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. Th...
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Google Ads Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Adverts can be implemented locally, nationally, or internationally. Google's text advertisements mimic what the average search result looks like on Google. Image ads can be one of the several different ...
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Facebook Ads Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner's guide. The essential component of this definition is the word "paid." Anyone can post on their Facebook page for free—but you never know who's going to see your post. A paid ad lets you target a particular demographic, and you can be as specific or as broad a...
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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email message...
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