Objective
Marketing Objectives
Helping you set marketing objectives to provide the right direction to meet your goals
Once you have established your strengths and weaknesses and the opportunities and threats available through the marketing audit you can redefine your marketing objectives and how these fit in to your business objectives.
Typically, clients marketing objectives include some or all of the following:
- Increase sales
- Build brand awareness
- Grow market share
- Launch new products or services
- Target new customers
- Enter new markets internationally or locally
- Improve stakeholder relations
- Enhance customer relationships
- Improve internal communications
- Increase profit
Marketing objective examples
Typical marketing objectives we see clients set include:
To increase the number of enquires from our marketing communications activities by 15% by the end of the year
To increase sales by 20% within 18 months
Win Marketing provides support to help clients set their marketing objectives. This can be done through facilitating a marketing objectives workshop where key issues can be discussed and agreed. Alternatively, with smaller companies we work directly with Managing Directors on a one-on-one basis to help them develop their key marketing goals and objectives. Both approaches can help a company to agree business objectives and marketing objectives and allow a marketing plan to be developed to set a direction out as to how these objectives can be achieved. Other issues which can also be discussed in a workshop include methods of measuring success and monitoring and evaluation processes.
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